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How A Different Kind of Smart is Changing the World of Business - David Lazear Article

David Lazear Interview - Training & Development Magazine - August 2004 

DIMENSION IN Multiple Intelligence Training

When nearly 20 people gathered at the Sheraton Suites, Elk Grove Village,  Illinois. just west of Chicago in late September of 2004, few realized that it would provide as much of an international networking opportunity and multi-cultural perspective as it did.  “It was great to share with like-minded people,” commented Grace Lee, a training consultant who claimed the record for distance traveled: 22 hours by plane from Singapore.

Grace was joined by other like-minded people from Germany, Illinois, and Ohio, who were on-hand for the launch of the first MiQ Train the Trainer Intensive: "A Different Kind of Smart– A Different Kind of Training,” conducted by David Lazear.

More than 18 hours of interactive training sessions led participants through the practical side of multimodal training in the Eight Kinds of Smart to effectively apply MiQ principles and practices to the training and consulting work they provide.  They discovered how to put together training where everyone “gets it”, every time; how to dramatically increase the transfer of learning to life beyond the training room; and how to get the information taught to be retained over time.

According to participants, one of the most significant features was the integration of tactics, strategies, and worksheets into the planning process.  David walked them through the actual hands-on use of over 120 teaching and learning strategies based on his unique MiQ™ System, and how to introduce the Eight Kinds of Smart in virtually any workshop.

The popular worksheets included a host of planning grids designed to help develop programs for multimodal eventfulness, persuasion, orchestration, and flow, all the while building in the specifics of each of the Eight Intelligences.  As an added benefit, tactics were also discussed for dealing with “more challenging audience members.”

Those attending were also some of the first to hear about an exciting new opportunity to be trained to actually train others in MiQ.  More on that later.  www.DavidLazear.com


          "I like the knowledge and your command of it."
                          Greg Bliss, Bliss Training and Consulting

"I have attended many conferences.  I am soon bored and unengaged in sessions I choose.  I stayed awake and alert from beginning to end."
    R. Bruce Williams, Consultant and Facilitator

"I loved the participation areas of the training allowing us to learn from each other and teach to each other.  (Also) Learning how to apply this knowledge into everyday life, work, and learning situations.  I had a lot of fun, met people from all walks of life, and learned more than I expected."
                       Colin J. Bailey, General Manager, Baymont Inn and Suites, Glenview, Illinois

"Great to share with like-minded people."
                                Grace Lee, Learning Inc. Consultancy, Singapore

Liked most/found most useful: "The principles of dynamic persuasion; the understanding and exploration of specific strategies. . . Thank you!"
Pam Collins, Teacher, Facilitator of Students/Teachers, Computer /Professional Development, Merrimack
School District, Merrimack, New Hampshire

 "(The) Notebook was very helpful, especially the extra copies of the planning criteria, as well as planning criteria pages themselves.  Personal and involved style of David Lazear . . ."
     David Virta, Germany

Reprint from FLIP Side of ASTD - August 2004 Issue
     "The response that we received at the ASTD EXPO this year was overwhelmingly positive," says David Lazear, founder and president of the David Lazear Group. "Trainers understand that if they incorporate multiple intelligences in their trainings, they will be reaching more people at deeper levels and with greater knowledge transfer."

    The David Lazear Group offers workshops, training, consulting, and learning resources for developing multiple intelligences or MiQ.  "We've been lied to about our intelligence," says Lazear. "We've been told our intelligence is fixed at birth, that it's equal to our IQ, and that there's nothing we can do about increasing it. New research, much of it based on the work of Harvard psychologist and educator Howard Gardner, indicates that intelligence grows, expands, and changes throughout our lives."

    David Lazear, with over 15 years of training trainers, is the foremost authority on the application of MiQ technology for management, training, and presentations. "My company offers a number of practical resources designed to help managers and trainers instantly apply this knowledge in order to enhance their effectiveness in problem solving, communications, creative thinking, and more powerful training presentations."

    Multiple intelligences includes Eight Kinds of Smart, as featured in Lazear's book, OutSmart Yourself! They are: People Smart, SelfSmart, WordSmart, BodySmart, NatureSmart, ImageSmart, SoundSmart, and LogicSmart.  "For example," says Lazear, "what we call LogicSmart is about understanding patterns, be it financial spreadsheets or patterns of logic. Human biology and neurology ensure that everyone has all eight intelligences but some are developed, some are in various states of emergence. All can be awakened and enhanced. When all eight skills are incorporated into a presentation, comprehension and retention skyrocket."

    the next Lazear Group's two-and-a-half day professional training is scheduled for September near Chicago. Trainers are asked to bring the training model they are using and Lazear will work with each trainer to incorporate all Eight Kinds of Smarts into their presentations. "I guarantee that by the end of the intensive workshop the effectiveness of their training will have increased.

    "Companies realize that more and more of their competitive edge is in their people, not their products or services - and MiQ is a people and information technology."

A Different Kind of Smart is
Changing the World of Business

by David Lazear
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Multiple intelligences–A Different Kind of Smart™–applied in the workplace, is helping managers, corporate trainers, and those charged with human resource development make the workplace a more productive, more creative, and and more human place–all of which results in greater profitability for the company.

• How often have you wished you knew how to help each member of your workplace team maximize their potential on the job and increase their productivity?

• How often have you been frustrated because you feel that you’re just not communicating with your employees?

• How often have you felt that you’re smarter than people give you credit for?

• How often have you been surprised by a creative idea or an approach to a problem from someone you didn’t think had it in them?

• How often have you conducted training sessions that ended up being dull, boring, and a waste of time because little learning actually occurred?I

In 1985 the noted Harvard psychologist and educator Howard Gardner, conducted research investigating how we come to know what we know about our world, what we have traditionally called intelligence. How do we learn, process, and understand information? What is the process by which we acquire knowledge? In a nutshell, “What makes us smart? What makes us intelligent?” In this research, Gardner discovered that each of us possesses at least eight distinct areas of intelligence, eight ways we acquire knowledge, process information, learn and understand. I refer to this as MiQ™ to set it apart from the traditional IQ. I think you discover the MiQ™ is a very different understanding of intelligence indeed!

[For a description of these 8 Kinds of Smart please visit www.DavidLazear.com/MiQ_overview.html]

Most of us grew up believing that intelligence is fixed and static at birth. We believe were born with a certain amount of intelligence and are stuck with it. Furthermore, through a series of tests, involving mostly paper and pencil tasks, one’s intelligence quotient (IQ) can be assessed. After performing the tasks on a given test, one is assigned a number which, supposedly, is a valid indicator of his or her intellectual capabilities from that point on.

The MiQ™ view of intelligence calls into question the basic assumptions about our intelligence represented by the “IQ paradigm.”. The multiple intelligence understanding of our human capacities views intelligence as a biological, neurological, psychological, sensory, and cognitive phenomenon. It’s much much more than what goes on between our ears! Our intelligence occurs throughout our entire brain, mind, body system and even beyond ourselves in our sociocultural environment as well.

Furthermore, the "MiQ™ paradigm" asserts that any of the tests, which purport to measure one’s intelligence, by design are flawed, because they measure a very small range of our human intellectual capacities, namely our logical thinking abilities (per Western definitions of logic), various linguistic and math skills (which can be demonstrated in a paper and pencil manner), and fairly elementary spatial abilities such as choosing similar objects or shapes from a range of options.

Why have we chosen to define this narrow range of capabilities as “intelligence” but not our ability to express deep thoughts, emotions, and ideas through music, dance, art, drama, and interpersonal relationships? Why do we not call one’s inner knowledge about the self or the natural world around us intelligence? The theory of multiple intelligences asks us to look at ourselves and our employees in a very different way, not asking “How smart am I? ” or “How smart are they?” MiQ™ leads us to ask “How am I smart?” or “How are they (our employees) smart?”–a very different question indeed!

What Does MiQ™ Bring to the Corporate, Business World?

A new vision of human resource development. The goal of an MiQ™ approach to HRD is to maximize the full potential of the workforce by not only encouraging each employee to excel in his or her stronger intelligence areas, but also by providing ways to help people develop areas that are not strong, thus creating a more well-rounded team. What can this mean for you?

• Understanding how to put together more effective teams. Group dynamics research has documented that heterogeneously grouped teams get more done. When you understand the different kinds of smarts of your people and when you use this information for team-building, you dramatically increase the productivity of your workforce.

• Finding and developing hidden leadership qualities and potentials. When you learn to look at people through the lens of the eight kinds of smarts you, discover numerous skills, abilities, gifts, and talents which have likely never been tapped on the job. Learning to access these capacities on a regular and ongoing basis profoundly impacts your employee retention and motivation.

• Learning how to activate each of the intelligences in yourself and your employees. People need to have a wide range of techniques, strategies, and methods to call on when faced with problems or new challenges which arise in the execution of their jobs. Teaching employees how to use all of their intelligences gives you a more creative, personally invested, and responsible workforce.

A multifaceted approach to strategic planning and problem solving. Using MiQ™ in corporate strategic planning guarantees that you access the full creativity and gifts of all involved in the planning process. Often planning does not get beyond a simple rehashing and reshaping of past ideas and solutions–ideas and solutions which have been less than effective. What can this mean for you?

• Understanding the dynamics of creativity and how to tap them in corporate planning sessions. Research has discovered that creativity is a learned process. Knowing how to nurture and develop the creative prowess in your workforce gets better answers to problems, a wider range of ways to meet challenges, and a much clearer vision of your goals–and you get the “buy in” of everyone involved.

• Promoting the best thinking of all involved in the planning process. When you understand the wide range of critical and creative thinking skills available in the different intelligence areas, you suddenly have many more ways to think about any problem you’re trying to solve. You need to train your workforce to be better thinkers.

• Knowing how to move a group’s thinking to higher-order realms. Effective planning must fully engage the full being of all involved in the planning process. You’ve got to know how to move people to a place where ideas are synthesized, integrated, and transformed into action.

A multimodal approach to corporate training. Effective training must balance knowledge acquisition with hands-on application of the knowledge. Often a training session fails to reach all learners or participants primarily due to the mono-modal style of the presentation. What can this mean for you?

• Knowing how to plan “multi-modals” presentations which access the full learning potentials of the participants. Presenting information in just one way will not reach everyone. When you use a wide range of teaching and learning strategies, methods, and techniques, everyone gets it!

• Helping participants transfer the learning from the training session to their daily work assignments. In most cases transfer of the learning does not happen automatically. It takes variety of techniques to help participants apply the information from the training session on the job.

• Dealing effectively with the adult learner. Research has documented that the adult learner has distinct needs which must be addressed in a formal training situation. You must make sure you are addressing the hierarchy of basic human needs, and know how to handle the difficult participant, answer questions, and understand the dynamics of a group.

A screening process for maximizing employee productivity. MiQ™ gives you an opportunity to understand the various “intelligence profiles” of your workforce. An intelligence profile gives a picture of the unique intellectual capacities of each person, including areas that are more developed and areas that less developed. What can this mean for you?

• Understanding the full potential of each person on your team. Once you understand a person’s intelligence profile you have very powerful information for helping each perform at his or her highest potential. You must use different strategies for dealing managing different profiles. You can’t relate to everyone the same!

• Analyzing the intelligence profiles needed for leadership and managers. In the past the criteria for leaders/managers were based on specific areas of expertise, technical knowledge about a given industry or business, or on the ability to communicate, motivate, and mobilize people. The capacities of the eight intelligences listed earlier give a picture of the new intelligence-based leader.

• Interviewing with multiple intelligences in mind. Organizations which have and maintain the competitive edge recognize the need for workers who possess a wide range of intelligences. The interview process is the key to finding these people and keeping them for the long term. MiQ™-based surveys, when interviewing prospective employees, can save you big time and money.

All in all, as the eight intelligences becomes part of the corporate culture, everyone is expected to tap the full range of their human capacities on the job. There is a profound appreciation for and valuing of human diversity and the multitude of approaches different individuals might employ to accomplish the same task.

[Subscribe to the MiQ™ Update newsletter at www.DavidLazear.com/e_newsletter.html.]

Keywords: human resources, training & development, strategic planning, employee productivity and motivation

About the Author
David Lazear, United States
David Lazear inspires and empowers people to awaken A Different Kind of Smart™. He is the one who translated Howard Gardner’s research on multiple intelligences into life-changing practice! He calls it "MiQ™" in order to contrast it with the traditional IQ approach to intelligence. David is the best-selling author of nine books on applications of multiple intelligences. Each year he conducts hundreds of workshops around the world where participants learn how to use MiQ™ to help them think, learn, and work smarter in their personal and professional lives.

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